The “Cultural Heritage Marketing for Sustainable Tourism” programme is a collaboration of Excelixi S.A. - Centre of Sustainable Entrepreneurship and the Athens University of Economics and Business (AUEB) in Greece. This partnership ensures a world-class tuition and an interdisciplinary learning environment. A critical element is provided by Piraeus Bank Group Cultural Foundation (PIOP), that supports the preservation and showcasing of Greece's cultural heritage, with an emphasis on production history, and promotes the integrated management of cultural and natural heritage. Presentations on the strategy and operational plan of PIOP as well as visits to Museums of PIOP in the Greek countryside, will provide a close look to the specific elements of a cultural organization.
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