Peter Economides is a brand strategist.

He is the owner and founder of Felix BNI based in Athens, Peter is a former Executive Vice President and Worldwide Director of Client Services at global advertising agency McCann Erickson Worldwide and Head of Global Clients at TBWA\Worldwide.

Peter’s work is focused on change – on the strategic responses to shifting culture, consumer habits and behaviour, and the challenges of regional and global expansion.

He has received a Lifetime Achievement Award from the Hellenic Council of America and his work has been formally recognised by the US Congress.

Peter is Chairman of the Board at leading global charity, Make-A-Wish International, based in Phoenix, Arizona.