George J. Avlonitis is a Professor at the Department of Marketing and Communication at the Athens University of Economics and Business (AUEB). He is also Director of both the Marketing Laboratory (The Athens Laboratory for Research in Marketing - A.LA.R.M.) and Scientific Coordinator of the Executive Postgraduate Program "Marketing and Communication" of the same Department.

He is the Deputy Chairman of the Academic Council of AUEB (2012-2016).

He has served as President of the European Marketing Academy (EMAC) for the biennium 2008-2010 and as Vice President from 1990 to 1993 and Chairman of the Global Sales Science Institute (GSSI) from2010 to 2012.

He is an elected Fellow of the Chartered Institute of Marketing U.K. and the European Marketing Academy and one of the founders of the Greek Marketing Academy, of which he is also an elected President.

He has been a member of staff of the Department of Marketing at the University of Strathclyde, Scotland from January 1981 till December 1985.

He has presented various works in the U.S.A., Canada, Australia, Asia and Europe and has published more than 190 articles in international conference proceedings and the most prestigious international scientific journals of Marketing including Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Product Innovation Managementetc.

His scientific work has been recognized internationally, since it has been cited in more than 3.000 scientific articles published in the most prestigious scientific journals of marketing.

He is also on the editorial board of six International Journals including Industrial Marketing Management and European Journal of Marketing and has received several times Best Paper Awards. He has conducted a large number of consulting assignments, research projects and educational programs in the area of Marketing and Sales Management for many companies of the private and public sector in Greece and abroad.

He has also been Chairman of the Department of Management Science and Marketing (1997-2000) and the Department of Marketing and Communication (2010-2012) of the Athens University of Economics and Business. He has served as the Director of the Postgraduate Program "Marketing & Communication" (2008-2014) of the Athens University of Economics and Business and as a member of the Governing Board of the University of Western Greece (2010-2012).