Workshop Description:
Digital Marketing Strategy is a two-day specialized training seminar on how to create a successful Digital Marketing Strategy plan as well as to master how to optimize it.
Theory, techniques and tools of Digital Strategy, and how to develop a stategic plan for your online and mobile customers within 16 hours of intensive training. Learning from an expert instructor in the field, participants will get in depth knowledge on how digital marketing is transforming business performance for B2C nad B2B companies, and how to strategiacally "shift" from "broadcast marketing" to targeted customer-first marketing.
This course is supported with practical exercises focused on better understanding your customers and what they value which will help develop a high performance strategy.
Responsible for the training program:
The planning and implementation of the educational process is carried out by Rob Thurner, a well known for his accomplishments in the specialized field of Mobile Marketing and has worked internationally with various companies and clients, especially in England, Portugal, China, Canada. He has also published the "Winning with Mobile: Creating a strategy for Mobile Marketing, m-Commerce and Mobile CRM.".
Purpose:
At the end of this workshop, participants will understand:
- The value of different digital channels in winning and retaining customers
- How to develop and deliver effective digital marketing strategy
- How to plan and deliver integrated digital campaigns
- How to measure and fine-tune performance and maximize ROI
Target audience:
- Client-side marketers responsible for branding, customer acquisition, customer loyalty, e-commerce, PR and shopper marketing
- Marketing agencies, who seek to update their digital knowledge
- Marketing executives who select and manage agencies
This training programme is addressed to people who have previous knowledge or experience in digital marketing and want to further specialize in Digital Marketing Strategy.
Brief Program
- Welcome to digital revolution
- Agile mindset and business culture (workshop session)
- Know Your Customer (workshop session)
- Customer Journey mapping (workshop session)
- Design and building world class digital User Experiences
- Understanding your customer and usability research
- User-Centered Design (UCD)
- Wireframes and prototyping
- Opimising content and page compositision
- Testing the experience
- Creating wireframes for quicker, simpler websites journeys (workshop session)
- Advanced Content Marketing (workshop session)
- Create social media masterplan (workshop session)
- Driving traffic through search and display merketing
- Building long term loyalty (workshop session)
- Analytics measurement & ROI models
- Action Plan (workshop session)
The seminar can be subsidized by the program LAEK 0,24% of OAED (Manpower Employment Organization). Our company can help in carrying out the application procedure to join the LAEK program 0,24%. For further information or clarification, please contact the LAEK (Account for Employment and Vocational Training) responsible Mr. George Tataridas - Pallas, +30 210 6291493.
For more information and questions regarding this workshop Contact us
or contact Mrs Anna Maria Kalfa, T.: +302106291413 or KalfaA@excelixi.org.