Workshop Description:

Excelixi as Strategic Partner of ReGeneration, participates in Regeneration Academy, by implementing the training program Digital Marketing Young Practitioners.

It is a complete course, that combines theory and practical exercise through workshops and case studies.

The training consists of 100 hours of tarining on techniques, tools and strategies that ensure the creation of a successful digital campaign and it is finalized with 2day Digicamp where the participants undertake the creation of digital strategy for real cases.

The program in details

75 hours of classroom training on:

• Fundamentals of Digital Marketing
• On-line Branding
• Digital Publishing
• e-Mail Marketing
• SEO
• Selecting an agency for your website
• Growth Hacking
• e-Legal for Digital Marketing
• Social Media
• Mobile Marketing
• Pay Per Click
• Content Marketing
• Affiliate Marketing
• Web Analytics
• Conversion Rate Optimization
• e-Commerce
• Online Competition Analysis
• Business Plan for an eBusiness

25 hour e-learning

You will attend the specialized e-learning program, which leads to the Market Motive certification and consists of the following units:

• SEO 
• Social Media Marketing 
• Conversion Optimization 
• Web Analytics
• PPC Advertising
• Mobile Marketing
• Content Marketing
• Email Marketing

Digicamp and Final Digital Marketing Strategy Project

The innovative 2-day Digicamp, will give you the opportunity to complete their specialized and multifaceted education through practice.

During their 2-day stay in the camp you will apply, undistracted and in an efficient and practical way, the digital marketing tools and techniques which they were taught during the course. Working in groups and having all the time they need, they will undertake to solve a real problem concerning the development of a digital marketing strategy for large companies operating in the Greek market. The Final Digital Marketing Strategy Project, that each group has developed, is presented on the second day of the camp to a committee, composing of recognized corporate executives who provide participants with feedback.

The planning and co-ordination of training are realized in collaboration with eSkills Center by Convert Group and the academic responsibility is held by Panayotis Gezerlis, CEO of Convert Group.

Benefits:

After completing the course, you will have all the tools and skills as to create, coordinate, realize and evaluate digital marketing strategy and on line campaigns, as well as effectively

Thus, you will have the opportunity to join professions and roles as Officer, Executive, Expert, Specialist in: On-line Marketing, Mobile Marketing, SEO/SEM, Digital Strategy, Performance Marketing, e-mail Marketing, Optimization, On-line PR, Web.

In parallel you will have the opportunity of networking.

Targeted audience:

Young people who would like to pursue a career in digital marketing.

Applications for the program can be done from January, 29 to February, 9, in www.regeneration.gr.

• At the training center (El. Venizelou & 154 Romilias Kastri, N.Erithrea)

• Certificate of attendance of Digital Transformation Academy in Retail, after in-class examination in all subjects through multiple choice test and delivery of the final project