Workshop Description:

The Center of Sustainable Entrepreneurship Excelixi has structured the specialized training program "Creating branded agricultural products".

Aim:

The program aims to provide in a comprehensible and concise manner all the knowledge and techniques required for the creation and promotion of branded agricultural products strategically, consistently and being aware of customers’ needs and desires.

Benefits:

• Understanding and utilizing the benefits of branded products against anonymous (bulk) products in the agri-food market
• “Building" the identity of a product in a strategic manner, taking account of its qualitative characteristics and the market it addresses
• Business utilization of a product identity in specific and appropriate markets

Target audience:

• New farmers who want to start the production of their products, knowing the potential of the market and their clients
• Existing farmers who want to develop their products and make them branded, aiming to a better position in the market
• Members of agricultural cooperatives and agricultural organizations

Brief program:

• How do I create "branded products"?
• How do I evaluate the market I am active in?
• How do I evaluate my competitors?
• What differentiates and makes my products attractive?
• How do I build a competitive advantage?
• How do I choose my clients?
• How do I build the Image I want consumers to have for my products?
• How can I inspire consumers’ choice and preference?

• Duration: 6 hours
• 100