Workshop Description:
The financial crisis and the fall in the domestic purchasing power have created the conditions for finding new markets where Greek agricultural products can be promoted.
This program is specially designed for exports of fresh fruit and vegetables, covering the need of specialization in one of the most productive product categories of the Greek agricultural economy.
Aim:
The program aims at providing participants with the necessary theoretical and practical knowledge so as to be able to implement their plans with solid steps regarding the expansion of their business activity in foreign markets.
Through a concise and practical training (examples & exercises adjusted to the products of every region in which the seminar takes place), the program covers all aspects of the export activity of fresh fruit and vegetables.
Participants will comprehend the exports cycle of fresh fruit and vegetables according to the real conditions and demands of the market in order to be able to take advantage of the opportunities the international environment offers.
Benefits:
Participants will comprehend the exports cycle of fresh fruit and vegetables according to the real conditions and demands of the market in order to be able to take advantage of the opportunities the international environment offers.
In detail participants will be able to:
- Comprehend the opportunities as well as the global market demand, in order to make the right choices and avoid potential risks
- Find and assess new markets for their products
- Realize their position regarding competition aiming at improvement
- Find, assess and approach customers, so as to create effective collaborations
- Improve the sales and customer service process
Target audience:
- New, as well as existing farmers who want to start right or develop their exploitation, according to the market demand.
- Cooperative Schemes such as Cooperatives, Producers Groups etc. that wish to expand in the international environment or strengthen their presence therein.
- Commercial and Processing Enterprises (Screeners) in the sector of fresh fruit and vegetables, that wish to expand in the international environment or strengthen their presence therein.
Brief program:
1. Introduction to the Exports of fresh fruit and vegetables
- Main features of Exports, their tax treatment and the relevant institutional framework
- Advantages and disadvantages of Exports
- Market segmentation and particularities of niche markets
2. Preparing to carry out Exports
- Which is the demand of my products at international level?
- Who are my competitors in the global market?
- Which are my restrictive factors?
- How will my products be chosen?
- Which are the buyer and market demands?
- Should I proceed to improvements or/and collaborations?
3. Finding customers - Market Research
- How do I find out the total market consumption?
- How do I make purchase-customer finding research?
- How do I find, assess and approach potential customers?
- How do I find out their needs?
4. Carrying out Exports- After-sales service
- How do I charge? What price do I sell at? Under what conditions do I sell?
- How do I create an “offer”? How do I negotiate?
- How do I choose payment terms?
- How do I prepare the physical object of export?
- How do I monitor the course of the export?
- How do I provide after-sales service?
For more information and questions regarding this workshop Contact us