Stéphane Hamel is a distinguished thought leader in the field of digital analytics. Recognized as a Google Product Strategy Expert (2016) and considered one the Most Influential Industry Contributors by the Digital Analytics Association (2012), he has made significant contributions to the industry, including creating the Digital Analytics Maturity Model and the Web Analytics Solution Profiler (WASP) quality assurance tool, as well as other tools and concepts throughout the years.

Stéphane previously held a leadership position with the award-winning Cardinal Path agency, board positions with the DAA and has taught hundreds of students enrolled in the UBC’s Award of Achievement in Digital Analytics course and graduate-level marketing classes at Laval University. In addition, Stéphane co-manages the largest Google Analytics user community on Google Plus, and serves on a number of advisory boards for agencies, start-ups, and vendors in the digital analytics industry