Named one of the top Chief Marketing Officers on Twitter (@jeffhasen), Jeff Hasenis the CMO at Mobivity, and author of“Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices”. Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits. He recently was the sole mobile marketing certification trainer at the Direct Marketing Association’s national conference. Previously, he saw Hipcricket grow annual revenue from approximately $1 million to $25 million, a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an “industry powerhouse”, and sale in 2011.

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